TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the company disclosed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread release. This shift comes amid a rise in AI content, spurred by new content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing video streams on a competing service primarily display AI-generated videos. A significant portion of this material is considered low-quality AI content, a term for substandard, factory-style content that is often absurd or surreal.
Based on user feedback that a lot of users appreciate content made with AI tools, ranging from AI artwork to science explainers, and we aim to provide users the power to adjust the amount of that, according to their own choices,” said a platform representative.
Volume and Proportions
The platform shared that there are now over a billion videos on its network tagged as made with AI. Collectively, more than 100 million media items are uploaded to the service daily, making AI content a minor part of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the level of artificial media they watch by accessing the content preference setting in the app and selecting AI-made media. Additional categories that currently be controlled under the tool include current affairs, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s rules oblige users to label convincing artificially created content, and it bans harmful AI impersonations of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its community policies.
Additionally, the app will henceforth apply an AI-generated watermark to content created with its own AI tools, or detected by an collaborative effort for spotting content made by AI. This action is intended to deter users from attempting to bypass the tagging system.
Educational Initiatives
The platform is also introducing a two million dollar awareness program for specialists and institutions to develop informative material about responsible artificial intelligence. This initiative will assist educational bodies specializing in training computer science.
Content Safety Approach
TikTok has justified its moderation strategy, during discussion over proposals to make redundant hundreds of content moderators in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content prior to it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content seen by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
